From chasing a dunk
to a marketing career.
I’m Jack Allard, the guy behind Anyone Can Dunk and the owner of Roof Launch Marketing. Here’s how a 44 inch vertical turned into a business.
A rim I couldn’t reach.
From the age of 10, basketball was the whole plan. I was in the gym almost every day for nearly a decade, working finishing, dribbling, and rep after rep after rep. By 19 the work paid off: three college scholarship offers on the table. I signed with Eastern Oregon University and redshirted my freshman year.
Why I started dunking.
Back home in Tucson, I caught an episode of Dunk League, and it flipped a switch. I didn’t want to stop competing; I just didn’t want to keep playing five on five. I wanted something I could attack on my own, obsess over, and measure. Dunking was perfect: just me, the rim, and the work.
I’d thrown down my first dunk at 17, but now it became the entire focus. Three months of going all in later, I landed my first East Bay, and I knew I’d found my lane.
Knocked down, not out.
Right as it was clicking, I spent 11 months recovering from a knee injury. I used the time to study every detail of the craft: film, footwork, takeoff, timing. When I got back on the floor, I came back sharper than I left it.
The work, year by year.
Every milestone has an age on it. Here’s how it stacked up.
Fell in love with the game
In the gym almost every day, working finishing, dribbling, and reps for nearly a decade straight.
First dunk
Late July. The first one always sticks with you, and I was hooked on chasing the next.
Led Denver in steals per game
My senior year at Regis Groff High School, finishing top of the entire city of Denver in steals per game.
Signed at Eastern Oregon University
Three college offers on the table. I signed with EOU and redshirted my freshman year.
First East Bay
Back in Tucson, I went all in on dunking. Three months later I threw down my first East Bay.
Dunk Camp Finalist
Made the finals of the Dunk Contest at Dunk Camp.📍 Salt Lake City
Back on the big stage
Returned to Dunk Camp and kept building, staying ready for the next shot at it.
Finals again, and a new lane
Made the finals once more. It’s also where I met Dennis Yu, and a conversation about marketing changed everything.
The same skills, a bigger arena.
At the 2026 Dunk Camp in Salt Lake City, I met Dennis Yu. We got talking about digital marketing, something I’d quietly been into the whole time. Building Anyone Can Dunk had taught me a second skill set without me realizing it: how to make content people actually find, how to stay consistent, and how to measure what’s working. That’s marketing.
Dennis and the Local Service Spotlight team saw the same thing. The work that grows a dunk channel is the work that grows a local business. That conversation is how I started working with him.
Owner of Roof Launch Marketing.
I run a done for you lead generation agency for roofing and home service companies. My job is simple: make the phone ring for great local businesses with Google Local Services Ads, Google and Facebook Ads, and review driven content.
I’m not doing it alone. Roof Launch Marketing runs inside the Local Service Spotlight network, with strategy from Dennis Yu and lead gen systems proven across dozens of home service businesses. The training wheels are off, and I’m building.
I didn’t quit dunking.
I’m doing both, on purpose. You can be a serious athlete and a serious operator at the same time. Same discipline, two arenas. That’s the lane I’m in, and I think it makes me better at each.
These days I’m a verified dunker in the World Dunk Association, with my own profile in their global dunker database.
I’m also featured on Dunkademics, home to the best dunk videos on the internet, with my own dunker profile.
Where I show up.
Real proof, added as it happens. No filler.
The short version.
Work with me.
Get your first dunk, or get your roofing calendar full of qualified leads. Both are what I do.